I have been working on making my website easier/simpler for people to find my mailing list and other ways to connect. I “hacked” my wordpress theme and added the “connect menu” below the main navigation. I am about to do a series of additional changes – clean things up, etc.
It includes links to my mailing list, myspace, facebook, YouTube, and twitter.
However, at live gigs I wanted to make it easier to gather addresses as well. I have a mailing list and direct people there but recently while reading “I Don’t Need A Record Deal” by Daylle Deanna Schwartz, I put another tool in place.
One of the artist in her book created handouts with a perforated edge that included a small section they could write their email address on. It gives them something to keep and something to leave with the performer with contact info.
I have cards already – and hand those out – but recently created a second card that a listener can fill out and then drop into my guitar case or some other container when I play. Here is what it looks like:
I played recently and placed these cards on the tables. Then, during my set, I pointed them out and asked for people to fill them out and drop them in my guitar case. The response was excellent.
It makes is simpler than having people have to get up and go to a table and add their name to a list or pass a single list around the venue.
Making it as simple as possible is the key!
Songwriter, author, and consultant. Writing about tools I use or I have watched others use successfully. 
