I’ve uploaded the presentation files in both Powerpoint and PDF format.

Download them here:

It includes links to my mailing list, myspace, facebook, YouTube, and twitter.

However, at live gigs I wanted to make it easier to gather addresses as well.  I have a mailing list and direct people there but recently while reading “I Don’t Need A Record Deal” by Daylle Deanna Schwartz, I put another tool in place.

One of the artist in her book created handouts with a perforated edge that included a small section they could write their email address on.  It gives them something to keep and something to leave with the performer with contact info.

I have cards already – and hand those out – but recently created a second card that a listener can fill out and then drop into my guitar case or some other container when I play.  Here is what it looks like:

I played recently and placed these cards on the tables.  Then, during my set, I pointed them out and asked for people to fill them out and drop them in my guitar case.  The response was excellent.

It makes is simpler than having people have to get up and go to a table and add their name to a list or pass a single list around the venue.

Making it as simple as possible is the key!

Here is the timeline for a video of my song South To Mexico from my September 27th performance at Cave Creek Coffee Company.

click image for larger version

In the timeline, you see all the elements we have discussed:

The intro plate, the video with effects, the MTV style overlay on it’s own timeline – at both the start and the end – and the Title at the end, on the same timeline as the video.

Creating The Video:
From the File Menu, select, Save Movie File.  You will be presented with the following window.

I select the My Computer option because I want the highest quality for my original movie file.  Other options, particularly email and web will produce a smaller movie.  When we upload to YouTube, the movie will be rendered by YouTube for distribution on their network.

Having the original file in a higher quality also means we can use it later for a DVD or other distribution option.

Next, name your file and select where Movie Maker should save it.

I named my file, 20080927_C4_SouthToMexico – to help me easily know, by looking at it, the date_venue_song.  Naming files in general using this method helps you sort them in a list.

Press Next and you will be asked about the file quality.  I am selecting the default – Best quality for payback on my computer.

Select Next and the movie will be created.

Uploading to YouTube:
We are going to upload the video to YouTube – although, the process is basically the same for all video upload services.  If you do not have a YouTube account, you will have to create that.  It is simple and I will not cover that here.

Logon to your YouTube account.  In the main page,  your account page, there is an Upload button.  Select Upload.

You will be presented with the following screen

click image for larger version

I put the song title and that it is an original song by Matthew Moran.

In the description, I put the lyrics and copyright information.  At the top of the lyrics I also have the text, “Recorded at Cave Creek Coffee Company, Cave Creek, Arizona”.

The video category is Music and in the tags I placed, “americana, acoustic, love song”.  I don’t really know where my music is categorized but this seems to be what other songwriters tell me I am. 

Date and Map Options:
To get to the date and map options, which further let us identify when the video was shot and where, we will select the choose options link on the Date and Map Options section.

This gives you the following fields.

I input the date and the city, state then press Search which brings up the map, as shown.

There are other options on YouTube for comments, sharing, etc. – I typically keep all the defaults.  Then press, Upload a Video.

You are presented with the following screen.

Browse for your video, select the file, and then press Upload Video.

Then wait…..  The screen will show the progress.  DO NOT LEAVE THE SCREEN.  LET THE UPLOAD FINISH FIRST.

When it finishes uploading, YouTube must then process the video – which basically means converting it to a flash movie and embedding their logo on it.

When it finishes uploading but before YouTube processes it, you will be presented with the code you can use to embed the video.  This will be important but you can always get to it later.  Here is what that looks like:

If you embed and publish the video before it is done processing – converting to flash – anyone visiting your website or blog will get a message that the video is not ready or available.

My advice, don’t publish the link or embed it until it finishes processing.  Processing can take anywhere from 4-5 minutes to 30+ minutes – I would imagine based on how many videos are being uploaded to YouTube.

If you select the My Videos link above or select My Videos under Account in the YouTube navigation, you will see your uploaded videos and the most recent will show as processing.  See image below:

From this screen, you can edit the video options (the description, title, date and map, broadcast, comments, etc.

When it is done processing, you can also select which plate shows in the YouTube preview of your video.  They don’t offer many options – just 3 -and it is a random sampling from somewhere in your video.

Once it is done processing, you can get the link and the embed code by simply clicking on the video and playing it.

To the right of the video, you will see the following:

The URL is the direct link.  The Embed is the code to embed it in your website or blog.

Embedding Your YouTube Video
I use LiveWriter to write this and other blogs.  It makes embedding videos from YouTube and other services simple.

In LiveWriter, I select, Insert Video. The following screen appears:

Copy the Embed code from the YouTube window and paste it into Video URL or Embed box at the top of the above window.  Press Insert and the video will be embedded into your LiveWriter blog post – just like it is below…

I also copy the direct link (URL) and make the title above my video open my YouTube page.

If you do not use Livewriter and edit your HTML on  your website directly.  Simply copy the Embed code into a section of HTML on your website.  You can place it between <p></p> paragraph tags or between <div></div> tags to allow you greater control over how it aligns on the page.   Or simply give your web designer the Embed code and let them do it.

Also, if you are creating pages or blog post directly in a web-based editor like Wordpress, Blogger, Typepad, or others – there is usually an option for embedding video or for editing HTML (source) directly.

If you run into a problem or have a question, just ask in the comments.

I hope you found this tutorial and the entire series helpful.  Let me know.

A Word About Branding:
Brand is a combination of images, phrases, products, ideas – that make up you, your company/organization, and how you are perceived in the marketplace.  It is the recognition of a Logo or a jingle.

In order to help further your brand or at least the consistent look of your videos, having a plate or image at the start and/or end of your video is helpful.  Ultimately, your brand is the quality of what you produce and how you are perceived or understood in the market but let’s do what we can to further our brand with some consistent intention.

Video Title Plate
I could hire a graphic designer or spend a lot of time learning Photoshop or some other graphic program to create a professional looking title plate for my videos….  But I don’t have the budget or the time.  However, I can generate a nice title plate using Powerpoint and a few images from my collection – images of me performing.

I bring them into Powerpoint, set a background color for the slide, and place the images on top of a second colored square – just as a way to border the images – or tie them together.

I save the Powerpoint file – as a powerpoint file first.  This allows me to keep the slide in case I decided to make changes to it later.   Then I save it as a jpeg image by selecting, “File->Save As” – select file type and select JPEG image.  Give it a name you can identify and set the directory you want to save it in.

I have a folder called Collateral\Music – and I save both the Powerpoint and jpeg image in there.

You will be prompted to save the current slide or all the slides.  Select current slide.  Here is what my current title slide looks like:

Your next step is to import the image into Movie Maker so you can use it at the start of your movies.  This is as simple as selecting “File->Import Into Collections” and select the image.

I’ve imported the image into the collection we created before – with the 5 movie segments.

click on image for larger version

As you can see, when I highlight the image (or any media) in a collection, it shows up in the preview window at the right.

The Timeline
All movie editing starts with the timeline.

click on image for larger version

The timeline is where you place your media and make fine-tuned adjustments.  For instance, you can:

• Cause video or images to fade in and out;
• Adjust audio levels to fade in or out or increase the volume;
• Adjust the length of time an image shows on the screen;
• Add and move Title/Overlays – words on top of or in front of your movie;
• Add affects to the video – like brightness, slow motion, or other features;

I add two title/overlays to my videos, in addition to the intro plate pictured above.

The first is a title I used to put at the start and end of my videos.  Now, however, I have it only at the end.  It is a whole screen title with the name of the song and where it was filmed.  You can see the plate for South To Mexico below:

To create this, you select, Tools -> Titles and Credits -> Title After The Selected Clip.

You will be presented with a box to enter text but we want a different type of animation, so don’t type anything.  Below the text box presented, select, Change The Title Animation.

Scroll down and select Titles, Two Lines->Moving Titles, Layered.

Select “Edit Title Text” and you will be given a two-box title screen.

Enter your text, as shown.  Song title in the top box, specifics in the lower box.

I also edit the “text font and color” – making the background black and the text white.  I adjust the font size there as well.

When you select Done, the title plate is added to the end of the movie or selected clip.  You can drag and drop it in the timeline if you wish to move it.

Differences in Titles and Overlays
Titles, in general, are those text plates that come before or after your movie media.  You will notice that these exist on the same timeline as your movie and your title image.

Overlays, in contrast, have their own timeline and appear “on top of” or in front of the media (images or movies) in the main or top timeline.

The above title appears before or after the media on the main timeline.  However, we also want that VH1/old MTV style title that appears as the video starts and ends.  As in the image below:

To add this, we also go to “Tools->Titles and Credits”

This time we select “Add title on the selected clip”

We select the “Subtitle At Bottom” Title Animation

In this case, based on my dark video, I chose a white font color.

Type whatever text brands your video how you would like – website, copyright, song title, etc.

Press done and it is added to the timeline.

I copy this overlay and paste it a second time, dragging it towards the end of my song as well.  By default, the overlay last 5 seconds or so.  You can zoom closer and drag it by either end to lengthen it’s duration.

I try to place it just as the music starts and again, just as the music ends.

For my videos from my September 27th date – which was quite dark, I also added two brightening affects to the video.

Just click on the video clip in the timeline, right mouse-click and select Video Effects.

You will also note that the video has a Fade In, From Black and a Fade Out, To Black effect.  You can add those here but I added them by again, right mouse-clicking the video in the timeline and selecting “Fade In” and “Fade Out” – which are standard actions.  I also fade in and fade out on the audio.

Transitions
To get that nice fading transition between your intro plate, the video, and the final plate, you can add the video transition, “fade”.

However, all you really need to do is from the timeline, click and drag the video slightly to the left, over the title image.  This creates a fade automatically.  Do the same with the final overlapping title at the end and drag it slightly over the end of your video.

You may need to zoom in on the video to drag it the proper amount.

Below is a zoomed in section of my timeline.  You can see the video is slightly over the VideoTitlePlate and that the overlay starts somewhat into the music (by looking at the audio attached to the video).  You can also see the little blue stars on the video clip – showing you that there is at least 1 video effect on the movie.

click on image for larger version

At any time, you can click the ruler above the timeline and press the “play” button on the preview window to see what your affects and transitions look like.

You are almost ready to create, upload, and then embed your movie.

If you have any questions so far, please post them here in the comments.

Based on our prior tutorial, I am assuming you have your video read into Microsoft Movie Maker and are ready to start creating individual movies.

I am well aware of the danger of “assuming” but I have to start somewhere.  If you are struggling with getting your video captured and onto your PC, leave a comment and let me know.  I’ll see if I can provide more detailed instruction.

By creating individual movies, I mean a single movie for each song performed.  In the video I am working with for this tutorial, there are 5 songs.

1. Do It Again
2. Is It Too Late (still need to upload this video)
3. Everyday Lies
4. I’ll Make You Feel
5. Morning Girl

If, by chance, you have a video camera that produces a movie file, you can import that file into Movie Maker.  This will also create a Collection with the same name as your movie file.

What is a Collection?
It is a folder or container in Movie Maker for media that you have created or imported.  It can hold images, movies, and audio.

You can (and should) create a collection for any images you will use repeatedly in your videos.  I have a collection where I have video intro plates – branded for marketing purposes.

You can create movies using media (images and movies) from any of your collections – you don’t need to “import” the same image into every “collection” created when you capture or import video.

Note: When you import your movie, select File->Import into Collection

Make sure you uncheck the “Create clips for video files”

Clips are video segments.  Movie Maker will create breaks based on what it believes are transition points in your video.  However, we are going to manually create our own clips or segments based on the beginning and ending of a particular song or segment of our performance.

If we allow Movie Maker to create clips for us, it will arbitrarily generate segments based on changes in lighting or audio breaks.  The image below shows the Movie Maker collections window after importing a video with the “create clips for video files” checked.  It created 68 clips or video segments for the 20 minutes of video.

click image for a larger view

As I have said above, I have 5 total songs in this section of video – so 68 clips is far too many.

Fortunately, the original file is in-tact.  Clips are virtual breaks or space holders in Movie Maker.  Any captured or imported video remains in its completed form on your harddrive.

Also, you do not have to re-import your movie to bring it in as a single clip.  You can highlight all the segments and select “Combine” from the “Clip” menu or right mouse-click and select “Combine”.  This will combine the clips back into a single clip.

click image for a larger view

Creating Clips
Movie Maker, like most video editing software, has a timeline (bottom pane), the media pane (upper left), and the preview pane (upper right).   We are not yet working with the timeline.

By highlighting our section of video, we can preview the video in the preview pane.  We will be finding the beginning and ending of each song in my performance and creating a clip – or splitting the video at that point.

I don’t need to be 100% precise.  In fact, I will leave some room at the start and ending of each song so I can fade in and out later.  To find the break points, I can watch the entire movie or drag the movie placement control in the preview pane.

Once we find a good place to break our clip, we can select “Clip->Split” from the menu or press the “Split” icon on the preview window.

The Split icon looks like:

Pressing it will cause your video in the Collection window to split into two segments.

click image for a larger view

By default the two segments will keep the same name, with the second segment adding a numeric value.  However, to make our clips easier to keep track of, we will rename each segment for the song it contains.  As mentioned above, the first song is “Do It Again”.

I highlight the first segment, press F2, and type “Do It Again”.

Now I can do the same for the rest of the songs.  Simply go through my clip, find the ending of each song, give myself a few seconds to fade out, and split the segment and rename.  When complete, I am left with a collection screen with 5 individual segments or clips like below.

click image for a larger view

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If you’ve gotten this far, you are well on your way to creating your performance videos.  I’ve got to run to do some consulting and make some coffee.

Coming next: Your branded video intro plate & your first movie

Both the profile page and the resources page are things you can help me with. If there is a resource you use – a website, a piece of software, etc. – let me know about it. If you are a songwriter or performer who is using social media and other online tools for marketing, promotion, exposure, or to help you more effectively run your business, write and record songs, let me know as well.

And let others know about the site.

This is part 1 of a tutorial on capturing, editing, and publishing video. I’ll be using Microsoft Movie Maker (a free video editor with Microsoft XP and Vista) and other tools to brand your performance videos for youtube and other video sharing services.

When we are done, we will have captured, editing, uploaded, and published a video on our blog site.FYI: If you do not have a blog site – get one.  I use Wordpress (tutorials coming) and rather than have a separate website and then blog, Wordpress serves as a simple and search engine optimized content management system.  Seriously, dump the static website, host with BlueHost or another hosting company that has the Simple Scripts auto-installer for wordpress.  Use it as your website.  More on this in a later tutorial.

Ultimately, we are looking to create a music style video with an intro plate and a text overlay with your song title and other pertinent information – similar to videos done by the major record labels.   We don’t want an abrupt start or end – so we will fade into and out of our performance.

For a sample, check out my video of Morning Girl below.

Watch below or go directly to YouTube in a new window.

The first step in creating online videos of your performances, is to well… videotape them.  I know, that sounds obvious but, if you are like me, you don’t have a crew, roadies, or technically adept groupies.  My groupies are far less technical than I would have ever hoped – considering I write a career blog for IT professionals. 

Seriously, Doug Welch, who teaches a class on social media for writers makes the point that, if you wish to have a body of work available for social media, you need to start capturing your work.  Video, audio, pictures – all of it adds up.

What about quality?
I had this discussion with Dave Bernstein prior to my last gig at Cave Creek Coffee Company.  I was asking about the best way for me to capture my performance on video but use my higher-quality compressor microphones.  He is a sound guy, so I was looking for advice on placement on the like.  His advice, just capture the video.  It isn’t like the quality is going to be that great unless you are capturing it through the sound board anyway.

He suggested that people are more interested in the fact that you have a “bootleg” style performance online.  Also, I had been talking about broadcasting it live – again, his suggestion, capture it and offer it as a feed later – a taped, live feed.  Okay, I get it.  Just perform and capture it in some way, shape, or form.

I used a standard DV camera and simply set it up halfway back in the audience.  I used a tripod to ensure it was a few feet over the head of any audience members.  See the image below. I knew I would capture applause and any other ambient noise but that was fine.  As it turns out, I did capture a drunk patron who nearly got in a fight with another audience member.  The drunk patron was someone I know – a fan you would say.  He was there to see me.  As he was removed from the area, he kept shouting – referring to me, “He’s my friend!!!  He’s played music at my house!!!” – you gotta love the support.

Pretty much the setup – except I have less hair…

Getting Your Video From Camera to Computer
The next step is to get your video from your camera to your computer.   Hopefully, you used a DV video camera – one with a firewire hookup or at least USB hookup for your PC.  Most cameras that have been sold in the past 5 years have a PC hookup.  If not, and you only have RCA connectors, get a new camera.  Any musician worth their weight should be able to bum a camera off someone – your probably bumming a place to live and rides everywhere – get a camera too.

Newer cameras make this even easier.  They record directly to file on a hard-drive or flash memory on the camera itself.  If so, you will only need to connect the camera to the PC and copy the file to your computer.

However, if you have a camera that records to tape – like I do – you will need to copy the video from the tape onto your PC.  This is called “capturing” the video.

Your video camera may have come with some basic video capture and editing software.  However, for our purposes, we will be using Microsoft Movie Maker.  Why?  Because it is easy to use and if you have XP or Vista, you own it.  It’s Free!!!  As a musician, free is good.

You know the real drag, with sports and entertainment, is that once you are at a place where you earn enough money to buy quality stuff, the manufacturers give it to you for the promotional value.

Until you are there, take advantage of low-cost and free.

Capturing The Video:
I’m not covering all of this in detail but I will make a few notes.  First, there are numerous tutorials online for getting video onto your PC.

1. Connect your video camera to your computer with a firewire or USB cable.  You may have one that came with the camera or you may have to buy one at your local electronics store.
2. Turn the camera on – in video player mode.  Your PC should recognize it.  If not, you may need to add a driver – in which case,  you need to call upon a more technical friend.  It’s relatively easy but beyond this tutorial.
3. Start Microsoft Movie Maker.  This should be found by clicking your XP Start button and selecting “All Programs”.  However, it could be under, “Start->Accessories->Entertainment”
4. From the “File” menu, select, Capture Video.  This will bring up a window allowing you to select your video and audio source.  You want your vide and audio to come from the camera.  Once you’ve selected these options, select “Next”
5. Enter a name for the captured video and select where you wish to save it.  By default, Movie Maker will place the videos in your “My Videos” folder beneath “My Documents”.  This seems to be an appropriate place for videos.  Select “Next”
6. Select the video quality.  Again, by default, Movie Maker will select, “Best quality for playback on my computer”.  That should be fine.  If you are going to make a DVD of all your video, you can select a DVD quality in the “Other setting” drop down.  But for this tutorial, the “best” quality should be fine.  Select “Next”.
7. This next window is where you actually capture your video.  A few things to note here.  First, if you are using a DV camera and a firewire,  you can rewind and control your video camera from your PC.  If not, you will need to rewind your video using the camera’s controls.

   The option buttons available to you allow you to create clips, mute your speakers, and set a capture time limit.  Let’s discuss the two that our really important to you.
   Create clips – should be unchecked.  We are going to work with clips later during editing.  But we don’t want the capture process to create them for us.  Clips are virtual breaks in our movie – placed where Movie Maker may have detected a sudden change in audio or video (lighting, scene changes, etc.).  It will auto-create virtual segments for editing purposes.  We are going to create our own virtual breaks.

   When I indicate virtual breaks, what I mean is that Movie Maker will capture our entire video as a single file.  The clips are smaller segments you work with in Movie Maker – and they allow us to edit more easily.  However, when you split a video into multiple segments or clips in Movie Maker, you are not altering the original file.  This is referred to as “non-destructive” editing and is, by the way, a very good thing.  Our original file is always available for us to come back to if we make a mistake creating our segments.
   Capture time limit – in most cases, you want this unchecked.  But, what if you have a 30 minute performance you wish to capture and an hour-long tape.  You can set a time limit of 00:32 (00 hours and 32 minutes).  Then, you won’t capture unwanted video.

8. Start your capture.  Click the “Start Capture” button and press play on your video camera.  If you have a DV camera connected via firewire, it will playing when you select “Start Capture”.
9. Once you’ve captured the video you wish to edit, select “Stop Capture”.  If you set a capture time limit or were capturing an entire tape, it will stop capturing for you when the time or tape is complete.  Select “Finish”.Quick note/disclaimer: Depending on your PC’s processing speed, the more video you capture, the more chance that your PC will have a problem rendering the video.  I’ve found that when I capture more than an hour of video, I sometimes get clipped video – places where the video and sound jumps.  This is annoying. To solve this problem, I actually read about 3-5 songs in at any one time.  I capture several videos of a single performance.
10. Once processed, the captured video creates what is called a “Collection” in Movie Maker.  A collection is a virtual folder for various media types – movie clips, images, and audio.  In the case of a captured movie, the collection will have the same name as the captured file.  In the collection, to start, will be a single file- your captured video.

Seriously, if you need more assistance than this – to capture your video, there are additional tutorials online.  Or go to:

The Microsoft Movie Maker “How To Use” website.

or

The MovieMakerForums.

If you have further questions, please leave your comments here.

Next: Creating your performance videos with some graphical flare!!!

If you enjoy this tutorial or have additional questions, do not hesitate to leave your comment or question here:

This community will provide tutorials, tools, news, and technologies meant to help the performing, touring, and recording songwriter better promote their music.  This is not a social media site – per se. There are plenty of sites for uploading and exposing your music and performances.

Rather, TheSongwriterOnline.com, is my attempt to pull those elements together into a cohesive whole.

Your feedback is welcome! In fact, it is vital!